MORGAN STANLEY: For an industry to be 'safe from Amazon' it must have one of these 5 traits (AMZN)

Win McNamee/Getty Images Meet BRIAN, Morgan Stanley's concoction of industry attributes that are safest from Amazon's ever-expandingreach. "We introduce a five-factor framework to help investors think about industries' susceptibility to Amazon disruption" said Brian Nowak, an equity analyst, in a note on Wednesday. "We recognize that other hurdles may emerge and that Amazon continues scaling its business and investing harder (in part to overcome some of these factors)." "That said, at a high lev...